Nothing happens accidentally

By Zoë Spencer

When I heard about the Veronica Mars movie Kickstarter, I was flabbergasted. And completely re-in love. Here’s how the team launched their appeal.

I still love Dick

And here is how Kristen Bell asked her fans and supporters to make one last push on Veronica’s behalf.

Despite Bell’s enthusiastic claims, the Veronica Mars Movie does not own every Kickstarter record. Financially, it’s only the third most successful. A campaign to fund Pebble, an E-Paper Watch for iPhone and Android earned more than ten million dollars and Ouya, a new kind of video game console cleaned up to the tune of eight and a half. Nonetheless, Go Pirates!

The question is, What happens next?

Buffy PI
What happens next? Veronica wants to know.

I spoke to a few friends and they all came up with pretty much the same answers. Firefly, Chuck, Heroes, and Jericho – geek shows all. My smarter than everyone else father argued for Arrested Development until I pointed him at Netflix and he shut up. Since they are already making an Entourage movie, my super-secret answer would have been Drive – another Nathan Fillion vehicle – haha – canceled by Fox after only  four episodes back in 2007, but I can get on board with majority opinion. Unfortunately, we already know it won’t be Firefly.

Talking to BuzzFeed, shortly after Thomas and Bell made their big announcement, Joss Whedon described his initial reaction to the news.

It was unfettered joy. a) I thought it was an awesome and ballsy move. b) I love V. Mars and want more of it. And c) It feels like a real game-changer.

But then what about Firefly?

That’s what everybody wants to know about. Uh, yeah. My fourth feeling when I read about Veronica Mars was a kind of dread. Because I realized the only thing that would be on everybody’s mind right now. I’ve said repeatedly that I would love to make another movie with these guys, and that remains the case. It also remains the case that I’m booked up by Marvel for the next three years, and that I haven’t even been able to get ‘Dr. Horrible 2′ off the ground because of that. So I don’t even entertain the notion of entertaining the notion of doing this, and won’t. Couple years from now, when Nathan‘s no longer Castle and I’m no longer the Tom Hagen of the Marvel Universe and making a giant movie, we might look and see where the market is then. But right now, it’s a complete non-Kickstarter for me.

Besides, he would need more money.

We come to Veronica Mars to hear her talk and hear her father talk. But Firefly/Serenity, it’s kind of a different animal — and then there’s also the question of what kind of animal it is. Because some people are talking about Firefly episodes. Some people are talking about  Serenity. I think anything we could get off the ground would be appreciated by the fans. But what form it would take is I think under some debate.

The Serenity movie cost forty million dollars to make.

So if we’re unlikely to see River Tam beating everybody up on the Kickstarter dollar, what about some lower budget shows? Shawn Ryan has said – or tweeted – that he might try something similar for Terriers. And some show I’ve never heard of called Men of a Certain Age might also be after your money. First to the show, however, is Sabrina the Teenage Witch. I’m sorry, I mean Melissa Joan Hart who launched her own opportunistic but rather likable Kickstarter campaign the day before Veronica’s ended – Darci’s Walk Of Shame.

Has Veronica broken the mold? Or will this prove to be a one-off freak occurrence, a perfect storm? Time, as usual, will tell. My best guess is we’ll see a few more hopefuls follow in Veronica and Melissa Joan Hart’s footprints but that it will turn out to have been an unsustainable model. If any other shows are going to resurrect themselves this way, I’m sure they will have to be SFX-lite and mad geek friendly. What do youse think?


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